Mimosa Smart Meal: an ambitious and disruptive innovation

Grupo Lactogal has just unveiled Mimosa Smart Meal, one of its most ambitious innovation initiatives in recent years. With this launch, Mimosa becomes the first Portuguese brand to introduce a solution that allows consumers to occasionally replace a traditional meal with a nutrient-dense drink.

With daily routines becoming increasingly fast-paced, fragmented and unpredictable, it is not always possible to stick to planned meals. In these situations, people often resort to improvised solutions: delaying meals, snacking, turning to fast food or food delivery, or simply choosing an option based primarily on convenience. This creates an opportunity for a more nutrient-dense, easy-to-consume and accessible alternative with a clearly defined nutritional profile.

This is where Mimosa Smart Meal comes in: a nutrient-dense, ready-to-drink meal that provides, in just 300 ml, 26 vitamins and minerals, 30 g of protein, 10 g of fibre and approximately 240 kcal, with no added sugars, sweeteners, colourings or preservatives. It is available in three flavours: Cocoa, Banana and Strawberry.

The opportunity goes beyond launching a new product. It is about providing a reliable solution for those moments when a planned meal is no longer possible, without encouraging meal skipping, while supporting weight management goals as part of calorie-restricted diets. Mimosa Smart Meal therefore reflects Mimosa's commitment to a nutritionally balanced solution that offers a smart, nutritious and convenient choice.

This launch reinforces Grupo Lactogal's commitment to innovation through the development of solutions that anticipate trends and respond to consumer needs, keeping pace with their evolving habits and lifestyles.

Mimosa Smart Meal: a meal that's as quick as it is smart!