Pleno expands its plant-based range with the launch of the new Vegegurtes

Pleno has just entered the plant-based yogurt category with the launch of its new Vegegurtes Liquid Plant-Based Lassi range, reinforcing its commitment to the plant-based universe and expanding the brand’s presence into new consumption occasions.

Inspired by the traditional Indian lassi drink, the new range offers an innovative, light and refreshing proposition, available in three flavours: Green Tea & Lemon, Mango, and Pomegranate & Passion Fruit.

Lightly fermented and featuring a smooth, velvety texture, the new Vegegurtes Liquid Lassi products were developed to suit more dynamic and flexible lifestyles, offering a practical and flavourful solution for on-the-go consumption.

Pleno’s entry into the plant-based yogurt category represents the first phase of the brand’s expansion within this segment. The launch of the new Pleno Solid Vegegurtes is already planned, reinforcing Grupo Lactogal’s commitment to an increasingly comprehensive offering within the plant-based segment.

“With this launch, we aim to continue strengthening Pleno’s presence in consumers’ daily lives by offering 100% plant-based solutions that combine flavour, convenience and innovation,” says Ana Dulce Ribeiro, Brand Manager at Pleno.

The Grupo Lactogal brand therefore reinforces its positioning within the wellness and plant-based food segment, continuing the expansion strategy initiated with plant-based drinks and kombuchas.